B2B marketing is way too automated sometimes in my opinion. Some forget that you're selling to people within the businesses and not just to an establishment. Personally, I think B2B social branding is a waste of time without intentional engagement with fans and prospects. In an interview with Fleishman Hillard's B2B team, I talk a little about B2B social media. You can see the whole post over on Biz Comm, the PR firm's B2B social media blog. Thanks to Monica Howald for reaching out to chat.
See the whole article by clicking here.
How can (and should?) B2B social be humanized?
- The Biggest Question When Using B2B Social Media (thecustomercollective.com)
- 5 Tips for Creating Share-Worthy B2B Email Content (socialmediab2b.com)
- The Biggest Question When Using B2B Social Media (marketinginteractions.typepad.com)