I rarely get chills watching ads. This time was different.
Typically, seeing an ad raising support to help sick or terminally ill children moves to a slow pace. They tug at the heart strings and move you to want to act. However, this ad took a different approach.
I love how they took children from being the victims to becoming the heroes. They made the fight against disease appear like a literal fight - because it is. It felt more like a hype video, like a team prepping for a big rivalry game. Heck, I half expected to see a Gatorade or Nike logo flash at the end.
I just appreciate how different this approach was to a message. It's not what you normally see from a campaign like this and I totally respect that.