A really dark video…but drives home a powerful message.

You were the best mommy, even before you officially had the title.

In my opinion, respecting people's data and boundaries is just good marketing. It's a more efficient use of a marketer's time and makes fewer people mad along the way.

We feel busy. We feel overwhelmed. We may feel an obligation to everyone. However, I think we have more control over our schedules than we think we do.