Media + Speaking
Media + Speaking
It doesn't matter if I'm speaking to a news reporter, a friend with a podcast or a room full of people, I try to have as much fun as I can along the way sharing what I've learned. Here are a few snapshots of media interviews, podcasts and conference presentations that I've been a part of.
Want to reach out about speaking at your event or being interviewed for an article or podcast? Reach out to me here I'd love to learn more about what you're working on and how I can help.
I love listening to podcasts so when I'm asked to be part of one, the answer is almost always a resounding yes. These are the only podcasts that I've been featured on but I've helped produce dozens other ones in my day-to-day work.
What advice would I give my younger self? Well-recognized incentives and employee engagement expert Paul Hebert had me on his "Paul Cast" to talk about a few things I have learned in my career and words of wisdom I wish I had heard earlier in my career: "You're going to be working a long time." It helped me clarify job decisions in my career and not be in such a huge hurry to advance and focus on advancement as the end all be all of life. I talk about wanting to build a solid career foundation over a long period of time, avoiding burnout, and what my grandfather's funeral taught me about what success truly looks like.
What mistakes have I made that others could learn from? What things went well? Sideways 8 CEO and 48in48 co-founder Adam Walker talks to me about marketing successes (and failures) I've experienced , the sage wisdom of Ron Swanson, and why I think GDPR is an exciting thing for the marketing industry.
I've never had anyone do media outreach on my behalf. All of my media mentions have happened organically, with my online presence or personal network positioning me as a subject matter expert to reach out to. Here are a few of the highlights over the years.
During the immediate rise of Pinterest, NPR interviewed me for having a (at the time) rare male perspective as a Pinterest power user. My "Board of Man" on Pinterest had garnered several hundred thousand followers and positioned me as a subject matter expert on the platform's engagement.
My "Board of Man" experiment on Pinterest started as a joke but ultimately garnered hundreds of thousands of followers. The growth and audience drew the attention of The Daily Dot, who wrote a feature article on me and the rare audience growth seen by a male user of Pinterest (at least rare at the time).
As a result of the media attention from several other publications, I was quoted as a Pinterest expert for this quick best practices piece published by Mashable.
As Pinterest continued to grow in popularity, Ragan's PR Daily reached out to myself and fellow Engauge colleague Julia Cantor as subject matter experts regarding best practices for potential brand engagement on the platform. This interview didn't touch on our Board of Man experiment at all but rather focused purely on the marketing implications of what was then an emerging platform.
One of the best way to put your personal marketing ideas and lessons to task is to get up in front of a crowd and share what you know. Designing presentations and fielding Q&A sessions are a great way to sharpen a marketer's skillsets. Here are a few presentations I've given at events over the years.
What happens when an offline crisis finds it way to Twitter? When a brand makes a social misstep, how do you handle? This talk given at #SoCon14 goes through crisis management best practices acquired from real world experiences serving clients at DeMoss. There's also a lot of not-so-obvious Airplane references sprinkled throughout to help reinforce potentially heavy topics.
I was invited by the Billy Graham Evangelistic Association to give a talk at an annual blogger conference at The Cove. The event featured three other speakers in addition to myself, including best-selling author Jon Acuff. Instead of giving a run-of-the-mill best practices talk, I took the audience on a journey through several "outside of the box" approaches to using Pinterest that served more purposes than driving repins or follower growth.
In a breakout session for #SoCon13, Chad Bryant and I took our audience back to basics. Nobody had to be sold on the idea of social media marketing at this point. We wanted to take another step back and ask "why are we using it in the first place?" From this presentation:
"Best practices are a good historical foundation for learning from others' triumphs and mistakes - not a checklist for success."