Aside from being on the cover of a running book and an issue of TIME magazine (sort of), I am a constant student of marketing. A lot of my spare time is spent learning what things are coming next in the industry. More importantly, I try and figure out ways to apply those new tools in practical ways. This blog documents my journey of learning more about marketing, technology and PR through my opportunities to work with some of the biggest brands in the world including:
- Rachael Ray's Nutrish
- Snickers Ice Cream
- DOVE Ice Cream
- Samaritan's Purse
- Operation Christmas Child
- ...many many others.
I also love to share the non-marketing life lessons I've gathered along the way.
A Western Kentucky graduate and new member of the school's National Alumni Board of Directors, I spent a couple of years cutting my marketing teeth at a B2B company in Chicago before moving to Atlanta to join the social media team at Engauge (now Moxie). I eventually took the reins as the current Director of Digital and Social Media at DeMoss and built their digital PR capabilities from the ground up. My experience here ranged from helping lead workshops, build social analytics dashboards and help with social media crisis management for high-visibility situations (including one Supreme Court case).
Now, I'm leading digital marketing at North Highland, spearheading social and mobile strategy, operationalizing our marketing automation systems and developing digital media campaigns for the global consulting firm. If it touches the internet for North Highland, my fingerprints are all over it in some capacity.
My wife Megan also works in marketing, currently the associate director of strategy at Morrison. Marketing is definitely a family thing and makes dinner table conversation pretty interesting.
Outside of work, marketing and technology, I love spending time with my family, our dog Theo and cat Heisenberg, and being active with Grace Midtown Church - serving God and loving people.
Want to reach out and talk more? Want to collaborate on a project? Feel free to drop me a note here.