Drew Hawkins and I first crossed paths when he was an aspiring student of advertising and social media. From our initial meeting his intellect, personable nature and drive made a strong impression. After carving out a successful career in Chicago he determinedly has taken on new challenges and earned legitimate recognition as one of the most creative and innovative of social media marketers… and he’s just getting started. Drew’s insight and willingness to explore and stretch boundaries will insure he will be successful at whatever organization or venture he chooses to pursue.
— Ralph Carey

Aside from being on the cover of a running book and an issue of TIME magazine (sort of), I am a constant student of marketing. A lot of my spare time is spent learning what things are coming next in the industry. More importantly, I try and figure out ways to apply those new tools in practical ways. This blog documents my journey of learning more about marketing, technology and PR through my opportunities to work with some of the biggest brands in the world including:

  • Chick-fil-A
  • Cisco
  • Rachael Ray's Nutrish
  • Snickers Ice Cream
  • DOVE Ice Cream
  • Samaritan's Purse
  • Operation Christmas Child
  • IHG
  • YouVersion
  • ...many many others.

I also love to share the non-marketing life lessons I've gathered along the way.

Drew is an incredible team player as well as a social media leader. His strategic thinking and positive outlook motivates others. I thoroughly enjoyed working with Drew! He has the ability to collaborate and support others while also taking the lead to get things accomplished. His social media presence on Twitter, Pinterest, his blog and much more highlight his thought-leadership and creativity. I would be thrilled to work with Drew again in the future!
— Katie Melick, Salesforce

A Western Kentucky graduate and new member of the school's National Alumni Board of Directors, I spent a couple of years cutting my marketing teeth at a B2B company in Chicago before moving to Atlanta to join the social media team at Engauge (now Moxie). I eventually took the reins as the current Director of Digital and Social Media at DeMoss and built their digital PR capabilities from the ground up. My experience here ranged from helping lead workshops, build social analytics dashboards and help with social media crisis management for high-visibility situations (including one Supreme Court case).

Now, I'm leading digital marketing at North Highland, spearheading social and mobile strategy, operationalizing our marketing automation systems and developing digital media campaigns for the global consulting firm. If it touches the internet for North Highland, my fingerprints are all over it in some capacity.

[Drew] provides a unique perspective in all of our work as a team and drives projects and initiatives without much direction/guidance. He is never one to admit defeat, always dedicated to finding solutions and suggestions when it comes to building upon our brand.
— North Highland VP

My wife Megan also works in marketing, currently the associate director of strategy at Morrison. Marketing is definitely a family thing and makes dinner table conversation pretty interesting.

Outside of work, marketing and technology, I love spending time with my family, our dog Theo and cat Heisenberg, and being active with Grace Midtown Church - serving God and loving people.

Want to reach out and talk more? Want to collaborate on a project? Feel free to drop me a note here.