Kmart's new ad is a real gas

Brand Case Studies
Written By Drew Hawkins
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Just when you thought they couldn't beat the sophomoric humor of #ShipMyPants, they've gone and outdone themselves with #BigGasSavings. Both of their ad campaigns have made me laugh out loud. Sometimes I wonder if Kmart determines business deals on which one has the best pun potential?

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Drew Hawkins

A digital marketer by trade, Drew has been featured in publications such as TIME, Mashable, NPR and The Daily Dot. During the day, he's leads digital strategy at Womble Bond Dickinson, an AM Top 100 law firm. When he’s not working he’s either reading, cheering on the Atlanta Hawks or doing something fun with his family.

http://www.thebrainwads.com
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