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Taking a Chance on 2021 Goal Setting
Taking a Chance on 2021 Goal Setting

This isn’t one of those “New Year, New Me!” posts. It’s just some things I want to get done that I feel like will help me in a lot of other areas in life.

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Drew HawkinsDecember 31, 2020Comment
My Top Five Read Blog Posts of 2020
My Top Five Read Blog Posts of 2020

My top five blog posts had pretty much nothing to do with marketing.

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Drew HawkinsDecember 30, 2020Comment
Positive Takeaways in a Less Than Stellar Year
Positive Takeaways in a Less Than Stellar Year

2020 was a bummer (putting it mildly). I tried to focus on the bright spots rather than get bogged down in everything else that went wrong.

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Drew HawkinsDecember 29, 2020Comment
My Kindle Paperwhite has warmed me up to the idea of e-readers
My Kindle Paperwhite has warmed me up to the idea of e-readers

Was I paid by Amazon to write this? Not at all. I just appreciate the fact that I can be a bibliophile and clutter free at the same time.

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Drew HawkinsDecember 2, 2020Comment
Polarization via Algorithm: Not All Platforms Created Equal
Polarization via Algorithm: Not All Platforms Created Equal

We know social drives polarization. Some platforms are more effective at it than others. A new research study of 200k people shows us how.

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Drew HawkinsOctober 27, 2020Comment
My Social Dilemma (Part Four): As a Marketer, Am I Partially To Blame?
My Social Dilemma (Part Four): As a Marketer, Am I Partially To Blame?

I kicked off this series asking myself an introspective question after watching The Social Dilemma. If social media is so bad…am I complicit as a digital marketer? Do I shoulder the blame for getting paid to play on these platforms?

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Drew HawkinsOctober 15, 2020Comment
My Social Dilemma (Part Three): The Unintended Consequences of Algorithms
My Social Dilemma (Part Three): The Unintended Consequences of Algorithms

We apply broad stroke judgements on large groups based on the fringe actions of a minority because…that’s all we see.

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Drew HawkinsOctober 14, 2020
My Social Dilemma (Part Two): It Wasn't Always This Way
My Social Dilemma (Part Two): It Wasn't Always This Way

Like some of the people interviewed in the documentary, I had a much more Pollyanna view of social media. I saw it as a source for positive change. Because for a while, it really was.

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Drew HawkinsOctober 13, 2020Comment
My Social Dilemma (Part One): I Get Paid For This Stuff
My Social Dilemma (Part One): I Get Paid For This Stuff

How does someone reconcile the uncomfortable truths about social and tech addiction with a career (and most importantly, your family’s livelihood) that leveraged those very tools? Did I shoulder some responsibility? If I do, why do I simultaneously feel like a victim to these tools?

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Drew HawkinsOctober 12, 2020Comment
How I (try to) Stay Focused
How I (try to) Stay Focused

How the Forest app and two other healthy habits have helped me stay focused in a distracting time.

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Drew HawkinsAugust 14, 2020Comment
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