Optimists may be viewed as naive or ignorant. More often than not, cynicism is well-disguised ignorance of what's possible.

Drew HawkinsJanuary 23, 2023Comment

The Marketer's Case for Less Data

Is more data better? Or is it just…more?

Drew HawkinsNovember 14, 2022Comment

The Disciplined Pursuit of Reading Less

I think you should read a lot. And often. But quality beats quantity every time.

Drew HawkinsOctober 17, 2022Comment

We should absolutely care about the time we spend at work. We want to be great. Just don’t let work become the total sum of your identity.

Drew HawkinsSeptember 26, 2022Comment

I was on a podcast a long time ago. Totally forgot about it until today.

Drew HawkinsSeptember 26, 2022Comment

Don’t stress over finding your passion. Find out what you’re good at. It’s easy to be passionate about things we excel in.

Drew HawkinsAugust 30, 2022Comment

Is this the best product demo ever?

Sometimes weird works.

Drew HawkinsAugust 22, 2022Comment

Fearlessness. Learning as much as possible. Every challenge and opportunity. Just a few things I learned from my daughter this summer.

Drew HawkinsAugust 10, 2022Comment

Building a marketing technology stack is constantly fighting the tension of short-term wins with laying a foundation for future success.

Drew HawkinsMay 23, 2022Comment

Was This Luxury Diaper Ad Worth It?

Was Goop’s PR stunt around a luxury diaper a successful campaign? It depends on how you define success.

Drew HawkinsMay 18, 2022Comment

What am I learning? Read more.

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