I wish I could say I had part in the planning of this but personally did not. Still, cool to share. As a disclaimer, this is a client of ours at The DeMoss Group. The American Bible Society has an office up in NYC right on Broadway. This year, they've created an interactive digital display that provides a fun interactive experience for people walking down the street. Using Kinect technology, people can throw snowballs and play other games on the screen in their display window.
Check out the full video below to see it in action. Really cool!