Every agency client should watch this video

The future of the ad business looks...well...interesting. We are required to output the same amount of creative in a much faster time span. Eventually, expecting results now isn't always producing the best creative. It'll be hard to find that sweet spot between real-time marketing and producing meaningful work. I'm curious to see how agencies and creative departments will be set up five years from now.

Thanks to @kplanovsky for sharing this video on Twitter.  Originally found here on UpWorthy.