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Prioritizing Value Over Activity
It’s easy to get caught up in focusing on activities and not concern ourselves with the value of those activities. We don’t take time to step back and see if those things are taking us to the goal we’re trying to achieve…or if we even know what our goal is in the first.
Podcast: "Good People Good Marketing" with Adam Walker
Just a few days before Ford was born, I had the opportunity to speak to Adam Walker on his "Good People Good Marketing" podcast about a few things I've learned the last ten years in marketing. I've gotten to know Adam the last couple of years and was thrilled when he asked me to join him on his show.
We Are What We Focus On
Who you are, what you think, fell and do, what you love - is the sum of what you focus on.
Just Because You Can Do Something, Doesn't Mean You Should
Just because we have a shiny new tool or the ability to do something, does that mean we have to? Not necessarily.
A New Appreciation for Voice Tech Thanks to Paternity Leave
With two kids under two, we don’t always have a free hand. This paternity leave, I’ve found a new friend in voice technology.
An (Almost) Really Cool Winery Marketing Campaign
Not too terribly long ago, I ran across this marketing campaign for Wente Vineyards. I had never heard of Wente but learned that they are the oldest continuously operated family winery in the country. Pretty cool, right? Well, they're recent #MakeTime campaign seemed pretty cool too. At least at first.
Our Newest Family Member: Ford
Ford James Hawkins joined us on Wednesday July 25, 2018, weighing in at 7 pounds 5 ounces. The delivery went smooth and both baby and momma are back home and doing really well!
Winding Down Is Harder Than It Sounds
Unless you are backed up against a wall with a client deadline, maybe take a step away from the grind. Don't zone out. Find something else productive to do. Work another part of your brain. You may find that you get more done when you get back to the grind.
A Cool Tactical Idea I Saw at Starbucks
This wasn't mind blowing. It's super simple. That said, I'm a firm believer that the most simple details can have profound results.
A Few Months Using Exist
A few months back I mentioned starting to use Exist, a dashboard for tracking different areas of my life. Their tips were to give it about 60-90 days before you really start being able to track interesting correlations. What did I learn about myself? A quick recap of what I used to track: