What am I learning? Read more.

Find what you’re looking for quickly via the search bar below. Or don’t. You do you.

You could also just click this big button with a long call-to-action that is definitely against most digital marketing best practices and get new blog posts sent to you via email and never have to visit this website ever again if you don’t want to.

In Defense of the Facebook Algorithm

Drew Hawkins 4/9/14 Drew Hawkins 4/9/14

In Defense of the Facebook Algorithm

Read More

The quickest way to learn social media crisis management?

Drew Hawkins 2/17/14 Drew Hawkins 2/17/14

The quickest way to learn social media crisis management?

Read More

How to Get Social Media Taken Seriously: Education

Drew Hawkins 2/12/14 Drew Hawkins 2/12/14

How to Get Social Media Taken Seriously: Education

Read More

How to determine social media ROI

Drew Hawkins 1/20/14 Drew Hawkins 1/20/14

How to determine social media ROI

Read More

The Onion does native ads better than pretty much any online publication

Drew Hawkins 9/29/13 Drew Hawkins 9/29/13

The Onion does native ads better than pretty much any online publication

Read More

PR Pros and Marketers: Nobody Asked For Our Opinion

Drew Hawkins 8/26/13 Drew Hawkins 8/26/13

PR Pros and Marketers: Nobody Asked For Our Opinion

Read More

A Premium on Long Form Content?

Drew Hawkins 8/7/13 Drew Hawkins 8/7/13

A Premium on Long Form Content?

Read More

How Snapchat could win by tapping our FOMO

Drew Hawkins 7/31/13 Drew Hawkins 7/31/13

How Snapchat could win by tapping our FOMO

Read More

Do People Want To Be Part of Your Story?

Drew Hawkins 7/17/13 Drew Hawkins 7/17/13

Do People Want To Be Part of Your Story?

Read More

Social Media Isn't Innovative

Drew Hawkins 6/13/13 Drew Hawkins 6/13/13

Social Media Isn't Innovative

Read More