There are only two types of marketers or PR pros:
Those who have dealt with a crisis situation for their client/brand
those who will eventually deal with a crisis situation.
How do you deal when everything goes south for your brand?
This Saturday, @ChandlerEpp and I will be at #SoCon14 talking about the very subject in "When 'It' Hits the Fan." Crap happens to all of us. No crisis is easy and some are unavoidable - but they aren't the end of the world.
Don't come to just see us. There is an amazing keynote panel and a plethora of smart speakers that I can't wait to learn more from while I'm there.
But seriously, if you are there, stop by the session. You won't regret it.
If you don't come and face a crisis situation - you may regret it ;) Just kidding (sort of...).
And remember, when it comes to crisis management, don't worry. It happens to all of us.