What’s the ROI of Twitter?

Brain Wads
Written By Drew Hawkins

So what is the ROI of Twitter? What's the point? I could write a lengthy blog post about it or you could save your eyes and let your ears do all the work in this one. Scott Stratten, also known as @unmarketing, spills out a long rant on the ROI of Twitter and the direction of social media.

His delivery is a bit different than how I would give a speech (those who know me personally will find out as they watch) but he makes some really valid points throughout so I felt it was good to share the video. I had no part in creating this video, it's complete intellectual property of Scott Stratten and whomever filmed it.

Scott Stratten (@unmarketing) at #SMdayTO from Ron Wolf on Vimeo.

Drew Hawkins

A digital marketer by trade, Drew has been featured in publications such as TIME, Mashable, NPR and The Daily Dot. During the day, he's leads digital strategy at Womble Bond Dickinson, an AM Top 100 law firm. When he’s not working he’s either reading, cheering on the Atlanta Hawks or doing something fun with his family.

http://www.thebrainwads.com
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