Coming off of the elation that hit me after my favorite team took home the Lombardi trophy, I had a chance to look back at some of the Super Bowl ads I watched in between the Packers scoring and me stuffing my face with enchiladas. A lot of blogs and news outlets will ask about which ads are everyone's favorites and rank which ones were the best. I'm typically a glass half full and optimistic guy but I thought I'd take a look at my least favorite ad today. And no, it wasn't the Groupon one. Which one was it? The GoDaddy.co ad featuring Joan Rivers. Click here to view it.
For those of you unfamiliar with the ad, I'll throw you a quick synopsis. The camera pans up and down the figure of a woman wearing GoDaddy branded clothes while the voice over talks about the rise of the .co domain. As the narration winds down, the camera pans out to reveal that the woman on display is none other than Joan Rivers. The commercial goes on to say - in typical GoDaddy fashion - "to see what happens next go to GoDaddy.com." Something like that.
From a marketing perspective, I'm not sure this works at all. The goal of this ad was to drive more visits to the website. I assume the ad was to entice people to visit the site to see what could happen next. But using Joan Rivers? Seeing the queen of plastic strut any further past the 30 seconds doesn't sound appealing to me nor the rest of the people I was watching the game with. The last 5 seconds of the commercial was a complete letdown, what makes me think that going to GoDaddy.co would do anything to make it better? I'm not sure showing something old is a good way to promote something new, like the .co domain. At least not in this case.
So what were my favorites? Honestly, my favorite had to be the Volkswagen commercial featuring the kid dressed as Darth Vader. It was classy and to the point. Loved it.
What about you all? What were some of your favorite/least favorite ads?