This is the coolest Christmas stunt I've ever seen a brand pull.

Brain WadsBrand Case Studies
Written By Drew Hawkins
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Brands do a lot of weird, fun and interesting things around the holidays. Instead of spending millions on TV time, this airline provided a personal experience while probably spending half the money.

Which has more PR value? I'll let you decide.

Enjoy it!

 

Found this video via Jon Acuff's blog here. 

Drew Hawkins

A digital marketer by trade, Drew has been featured in publications such as TIME, Mashable, NPR and The Daily Dot. During the day, he's leads digital strategy at Womble Bond Dickinson, an AM Top 100 law firm. When he’s not working he’s either reading, cheering on the Atlanta Hawks or doing something fun with his family.

http://www.thebrainwads.com
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